Enhancing Delivery Messaging to Boost Add to Cart and Conversion Rates

Increase the Add to Cart (ATB) rate and overall site conversion by improving the visibility of delivery messaging on product pages.

Industry

Nutritional Supplements

My Contributions

Design & UX Recommendation

Country

United Kindom

Challenge

The product detail pages (PDP) had a low Add to Cart (ATB) rate, partly due to the delivery messaging not being as prominent as that of competitors. This lack of visibility likely undermined user confidence in making a purchase.

Results

Updating the placement of the free delivery messaging across both mobile and desktop resulted in a +2.33% increase in ATB, achieving 76% statistical significance.
There was a +4.10% uplift in overall transactions, with a 97% statistical significance.

35%

Improved Onboarding Process

25%

Increase in User Retention

84%

Increase in Time Spent on Website

Process

Evidence Review

Analyzed the low ATB rates from PDPs and identified the insufficient prominence of delivery messaging as a potential barrier to conversions.

Hypothesis Development

Proposed that by prominently highlighting delivery information on all product pages, user confidence in making purchases would increase, thereby boosting the ATB rate and overall site conversions.

Design Implementation

Enhanced the visibility of delivery messaging on product pages across both mobile and desktop platforms.
Strategically placed the messaging to ensure it was clear and accessible to users at critical decision-making points.

Testing & Analysis

Conducted A/B testing to assess the impact of the updated delivery messaging on ATB rates and overall transactions.

Observed a significant uplift in ATB (+2.33%) and transactions (+4.10%), particularly on mobile devices where users are more likely to be influenced by prominent messaging.

Trusted by Professionals

Endorsements from Leading Industry Professionals. I've included a selection of standout testimonials from my previous work.

Kowsar is a highly skilled UI/UX designer. We collaborated on UX projects for clients of all sizes, including major international brands. Kowsar provided valuable insight and excellent solutions throughout these projects. He is also a great team player. I highly recommend working with him.
Laszlo Zagyva
Design Lead, Speero
Kowser is a truly dedicated product designer. As his mentor, I've seen his dedication and passion in action. He's always eager to learn and is a creative problem solver. He's a great team player and a true professional.design.
Shoaib Mahmud
Product Designer, Toptal
Kowsar has all the skills and passion you want from a UI designer. Happy to recommend him to anyone!
Mike Fawcett
Founder, Mammoth - Website Optimisation
Kowsar's UX/UI work quality was excellent. He was able to provide a clean, top-notch design based on the big list of ideas he was provided with the design project. He works quickly and efficiently. Kowsar is a smart and friendly collaborator and an excellent communicator.
Christina Rudyj
Director, American College of Physicians
Genius, passionate, hard working and dedicated... I can see Mamun with full of these objectives. HIs design sense and cooperation ability is superb. He can easily adjust with any team to fulfill the UX requirements. I personally highly recommend him.
Saeef Minhaz Uz Zaman
Team Lead, Gold Kinen